Resources
St. Jude Runs Event Proposal
Forms must be submitted and approved at least 4 weeks prior to event. Complete the online form below.
*No media allowed, unless approved by the St. Jude Runners Association Board. All promotional materials must be approved by the staff/board before distribution
St. Jude Runs Documents
Matching Gifts Information
Memphis to Peoria Run Documents
St. Jude Children’s Research Hospital Information
Brand Standard Guidelines
Event Name Guidelines
“St. Jude” should always be before the name of the Run
- YES – St. Jude Memphis to Peoria Run
- NO – Memphis to Peoria St. Jude Run
- NO – Memphis to Peoria Run for St. Jude
Logo Guidelines
Only use approved St. Jude Runs logos sent from ALSAC/St. Jude Staff (updated January 2024). Any previous images are out of date and/or incorrect.
- Color Palette: When using any St. Jude Runs logo, do not change the shade of red.
- Pantone – 185 C
- Hex – #e4002b
- The full-color version of the logo is the preferred version.
- When use of the full-color logo is not possible, a one-color version may be used. If logo is used in a different color, it should be a solid design (i.e. all white or all blue).
- St. Jude Runs participants and Satellites need to be using the St. Jude Runs logo, not JUST the St. Jude Children’s Research Hospital logo. Baby Jude/St. Jude logo can only be used if used in conjunction with the St. Jude Runs logo.
- When using the “feet” logo, the shoe is always on top with the child’s feet underneath. The shoe pattern cannot be replaced with any other grid design. Child’s feet cannot be replaced for any other footprint design.
Things to Avoid
Never compromise or alter any St. Jude Runs logo in any way.
- Don’t crop the logo.
- Don’t rotate the logo.
- Don’t add any decorative elements to the child graphic.
- Don’t recolor the logo using a color that is not the approved red (see above).
- Don’t scale or manipulate the logo proportions.
- Don’t add a drop shadow to the logo.
- Don’t apply the logo on top of, or within, another graphic or text. A clear space area should surround the entire logo.
Apparel/Merchandise Designs
All Apparel/Merchandise MUST be approved through your designated ALSAC/St. Jude Representative.
The appropriate St. Jude Runs logo (as stated previously) must be used on all designs.
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